Design & Brand Team
Crafting a brand. Designing experiences.
Designers at Shopware share a common mindset, no matter which team we sit in. We thrive on collaboration, push for meaningful innovation, and always start with the user’s perspective. Integrity and inclusivity anchor our decisions, and we’re committed to learning and improving every day. It’s how we create work that resonates, delivers real value, and builds lasting connections with the people who use Shopware.
Our philosophy
Guided by principles. Driven by impact.
Our design principles guide every decision we make. From accessibility and inclusivity to ethical design practices, these fundamentals shape how we develop products that put people and the planet first.
Our guiding principles
Accessibility and inclusivity
We design experiences that are accessible to users of all abilities and backgrounds, fostering inclusivity and equal opportunities for engagement.
Data-informed decision making
Leverage data, user-research, analytics, and feedback to drive informed design decisions. Embrace the iterative nature of design and be open to evolving and improving our work to adapt quickly to new learnings and business needs.
Sticky Merchant and Shopper Experiences
Create engaging experiences that foster long-term relationships with users. Focus on delivering seamless onboarding, intuitive interfaces, and powerful tools. Simplify complex tasks and create personalized experiences driving increased engagement and conversions.
Reduce friction, aim for simplicity
Strive for simplicity and clarity in design, eliminating unnecessary complexity and reducing friction to create intuitive and efficient user interfaces and workflows. Prioritize and simplify choices, minimize distractions, and provide empowering UX writing.
Streamlined and consistent experiences
Prioritize delivering streamlined and consistent experiences by utilizing our design system. Reduce cognitive load by maintaining consistency in layouts, design elements, typography, and interactions accross our products to enhance user satisfaction.
Ethical design practices
Uphold ethical design principles, respecting user privacy, promoting transparency, and avoiding manipulative techniques that compromise user trust. We build products that put people and the planet first.
Our disciplines
User Experience Design
Great experiences feel effortless. We design journeys that guide users naturally, help them stay focused, and make every step feel purposeful.
Motion Design
Motion brings interfaces to life. We use it to add clarity, show momentum, and help people understand change without ever slowing them down.
Photography
We use photography to anchor abstract concepts in reality. Each image is selected for accuracy, relevance, and the ability to reinforce the overall narrative.
Interaction Design
We define interaction rules that shape how people navigate complexity. Clear behaviors, consistent patterns, and purposeful responses provide structure and predictability.
User Interface Design
A strong interface makes complex ideas feel simple. Clean visuals, balanced structure, and clear signals help users feel at home right away.
Brand Strategy
A clear brand cuts through noise. We help teams articulate what makes them distinct and translate that clarity into messages people remember.
Videography
Video builds emotional understanding fast. We shape narratives that hold attention, explain complexity, and leave audiences with a clear takeaway.
Usability Testing
Real feedback reveals what truly works. We test early, learn quickly, and refine continuously so every release feels more grounded and user-ready.
Design Systems
Design systems keep teams aligned. We build modular foundations that make scaling easier, quality more consistent, and collaboration far smoother.
Accessibility Design
Accessible design elevates everyone’s experience. We create interfaces that welcome more people in, with thoughtful decisions evident in every detail.
Information Architecture
Good structure makes digital experiences feel intuitive. We guide users with clear pathways, logical grouping, and a sense of orientation from the first click.
Dennis Mader he/him
Head of User Experience
Why you should join the Design & Brand team
Join a Design & Brand team that shapes meaningful experiences, drives creative innovation, and champions user-centric thinking—while offering flexibility, inspiration, and strong team spirit.
A growing, future-oriented company
A dynamic and inspiring work environment
Innovative workflows and fresh ideas
Flexible work options – remote and on campus
Strong team spirit and collaboration
Cross-department collaboration and knowledge sharing
Experience what it’s like working at Shopware
Get insights into our culture, benefits, and everyday life at Shopware.
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